Knowledge of HIV and AIDS among call center agents in Cebu City, Philippines

Keywords: Central Visayas, high-risk groups, lack of awareness, socio-demographic profile


Confirmed cases of human immunodeficiency virus (HIV) infection and acquired immune deficiency syndrome (AIDS) have continued to increase in the Philippines, with Region VII (Central Visayas) consistently among the top five regions with the highest disease incidence. Knowledge on HIV and AIDS is important in preventing its spread because lack of its awareness can expose individuals to high-risk behaviours. Among the identified high-risk groups for HIV/AIDS exposure are the call center agents. In this study, the knowledge on HIV/AIDS and profile of call center agents in Cebu City were assessed. A total of 388 respondents (selected by snowball sampling) working as call center agents at IT Park, Cebu City were requested to participate in the study. Subsequently, only 289 completed the questionnaire. Most respondents were aged 24 to 29 years old (53%), single (85.8%), female (59.2%), college graduate (67.5%), and were earning a half-month salary of Php 3,000 to 13,124.99. More than majority (61.2%) had a high level of knowledge on HIV/AIDS (x̅: 78.3%, SD 12.9). Statistical analyses revealed that age and educational attainment were found to be correlated with the knowledge of HIV/AIDS (p-values < 0.05). Results also implied that call center agents who are younger (below 24 years old) and who have not graduated from college should be targeted for knowledge enhancement on HIV/AIDS.


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How to Cite
Vidal, A. R., Alfeche, P. O., Quisil, S. J. C., Posadas, E. Y., Quisumbing, L. C., & Ybañez, A. P. (2017). Knowledge of HIV and AIDS among call center agents in Cebu City, Philippines. University of the Visayas - Journal of Research, 11(1), 13 - 18. Retrieved from